Exclusive Car Events is a full service supplier that arranges events, provides accommodation, restaurant services, tailor made ice tracks, snowmobile tours and other special arrangements. Find out more by visiting exclusivecarevents.se.
How fast have you driven on the ice yourself?
“I think I’ve gone 210 or 220 kph but it’s not the speed straight ahead that is the thing. The most fun is competing against the German instructors,” he says.
We’ve heard that all the instructors are professional racers, how do you match up against them?
“Very well, very well! But I’ve promised not to tell anyone that I beat them, that would destroy their image,” laughs Jan.
Even though a large part of the car events is about horsepowers and high speeds, the risks of injury are very low. Soft snowdrifts make up the outer boundaries of the tracks and the run-off areas beyond are nearly infinite.
“I’ve been doing this for eleven years and I’ve never heard of anyone who has hurt themselves. Sure, many skid off the track now and then but that is part of the experience,” Jan says.
Is that something you usually encourage, testing the limits?
“Absolutely, we sort of live by the motto ‘if you have the car under control you’re not going fast enough.”
As we head back to the hotel Jan speaks of how it happened when the company began to establish itself in Arvidsjaur. Representatives of Aston Martin visited the town and were charmed by an impressive old villa in town called ‘Jägmästarbostaden’, which has once belonged to the town’s forest officer.
“It just so happened that the villa was for sale, so I brought the people from Aston Martin and they were immediately completely sold on it.”
The ball was rolling and soon the fine villa began transforming into a hotel of the more luxurious sort. According to Jan, the history of the place is an important ingredient for many guests and Jägmästarbostaden – which was built in 1893 – has a whole lot to tell.
One such story is about the unusual trees that surround the hotel. The trees are the result of a scientific experiment where different varieties of trees, normally considered exotic for Arvidsjaur, have been planted for research purposes.
Travelling 308 kilometres for a bottle of perfume
After having spent a day with Jan covering conversation topics ranging from top-class cars to the trees outside the hotel, we do not doubt for a second that he is fiercely passionate about his mission.
What drives you in your work?
“To make people happy and to get immediate response. I don’t have the patience to wait several years to get a result, in this line of work you get to know immediately if you haven’t done a great job or if there’s something we have to become better at,” Jan tells us.
Another thing Jan paints himself as passionate about is service, something that according to him is the single most important part of the role as host of Exclusive Car Events has.
“Presence and service is extremely important, you have to be available as long as the guests are awake. Sometimes I have to act as an electrician in the middle of the night, or travel to Luleå and buy perfume for some guest who’s forgotten his own at home,” says Jan.
To sum up the experience of the business that Jan and his colleagues run, one can safely say the feeling is that things are happening here – a lot is going on in Arvidsjaur. People are talking in different languages; one group after another visits the cozy, slightly old-fashioned restaurant.
The business in its entirety is just a couple of months old – what is the next step?
“First we need to fill up all the rooms we have in Arvidsjaur, here and at the other hotel, Laponia. After that I would like to se us build another hotel,” Jan says.
Can you tell us other exciting things about the future?
“We have a collaboration with an international snowmobile brand in the works, that’s all I can say for now,” Jan concludes.
We say our goodbyes, step into the car and drive down the sloping gravel road that takes us back into town. In the rear-view mirror we can make out the beautiful old wooden villa, framed by the obligatory avenue of birches.
For someone who hasn’t been here, it’s hard to understand what a unique meeting place for people and sports cars from every corner of the world that hides here in Arvidsjaur.
Aston Martin ice performance in Arvidsjaur, Swedish Lapland