Brändön Lodge and Pine Bay Lodge are genuine, small-scale establishments by the sea in the Gulf of Bothnia. Cousins Göran Widén and Johan Björklund have run them for nearly 20 years. Together with their co-workers, who all live in villages around Brändön, they welcome clients and let them experience the Arctic lifestyle with ice as the main theme.
Cousins Johan and Göran grew up a mere stone’s throw from Brändön Lodge. As children this was where they swam, played and tumbled in the snow with friends. The sea and ice have always been a natural part of their lives, in summer as well as winter.
Who typically finds their way to Brändön and what are they looking for?
– Our clients are individual travellers who appreciate our welcoming, personal service. It’s in our blood to be social and enjoy meeting new people. Our guests really appreciate being able to experience life ’behind the curtains’ as they take part in our daily life and work for a couple of days, Göran Widén tells us.
When we bought Brändön Lodge in 1999 our focus was groups and conferences, Göran continues. We worked with the local market, which is still very important to us. Throughout the years we’ve also worked a lot with international groups and different kinds of events: incentive travel, product releases and so on. In 2012 we decided to learn more about how to work with individual international travellers. It turned out our establishments were made for that kind of experience.