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  • Visut – a story of the reindeer

    Our home, Swedish Lapland, has been formed by the Ice Age, the seasons and the reindeer. And we, too, have lived our lives in the shadow of the forces of nature.

    Håkan Stenlund
  • Kalix löjrom – The Gold of the Bothnian Bay

    Autumn mist veils the sea and the first September frost has settled on the marshlands. Holiday makers and migratory birds have packed up and gone south. In the Bothnian Bay archipelago, just below the Arctic Circle, fishermen go out to sea. Photographer Anna Öhlund joins them in their hunt for Kalix Löjrom – the Gold of the Bothnian Bay.

    Anna Öhlund
  • 5 questions to 5 Sámi designers

    Sámi design comes in many shapes. From traditional leather hats to a blue dress at the Nobel Banquet. Some of Sweden's coolest designers have taken the Sámi expression further – to put some excitement into everyday life.

    Håkan Stenlund
  • Experience the culture of the Forest Sami

    When going to visit Årstidsfolket, a destination offering Sami experiences, you will travel along winding roads through miles and miles of forest. Here, you will cross the line between past and present, old growth forests meet newly felled ones and old Forest Sami myths and traditions meet with Swedish society.

    Anna Bergström
  • Jokkmokk Winter Market. And the story continues

    During winter 2016 Jokkmokk winter market were held for the 411th year running. Apart from world-class Sami art, culture and handicraft, visitors are normally greeted by proper, cold winter weather.

    Håkan Stenlund
  • Stories told with names

    Many towns, mountains, rivers in Swedish Lapland bear the names given to them by the Sámi people, usually describing their characteristics. When reading a map of Swedish Lapland, knowing the meaning of some Sámi words adds another, fascinating dimension to the landscape.

    Göran Wallin
  • The eight seasons

    In Swedish Lapland, nature plays an intrinsic role in our life and work, and the people here are highly sensitive to the small details of the changing seasons. Therefore, it seems only natural that the Sami people describe eight seasons instead of four.

    Ella Jonsson
  • A backwood shindig in Jukkasjärvi

    Most of you probably heard about ICEHOTEL – right? And the next question that might pop into your mind is: What happens to it during summer? Since it’s made of ice, it naturally melts away and once again becomes a part of the Torne River. But there’s more to the story.

    Maria Sirviö
  • Gammelstad – a world heritage full of life

    In Swedish Lapland you will have the opportunity to discover three World Heritage Sites. They include the Laponia Area spanning four National Parks and two nature reserves, the Struve Geodetic Arc in Jupukka Nature Reserve in Tornedalen – and the Church Village of Gammelstad outside of Luleå.

    Ella Jonsson
  • The world’s first ever Sápmi Pride

    There is a wind of change blowing through Sápmi, culminating in the first ever Sápmi Pride festival in Kiruna this weekend. Gathering hundreds of people in a colourful parade along the city streets, manifesting the right to be Sámi and queer. But getting to this day has been a four year long walk.

    Maria Sirviö