DISCOVER THE ARCTIC

Fly direct from London to Luleå and discover Swedish Lapland

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AT THE END OF THE ROAD

There is this old saying: At the end of the road, the adventure begins. On the outskirts of the ordinary, different tales will be told. Our lifestyle belongs to the place and people of the Arctic. Our story starts and continues at the end of the road.

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Great places to stay

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Artisan Travel

Book your Swedish Lapland holiday with Artisan Travel at www.theaurorazone.com

Sunvil

Book your Swedish Lapland holiday with Sunvil at www.sunvil.co.uk

Wexas Travel

Book your Swedish Lapland holiday with Wexas Travel at www.best-served.co.uk

DANCERS IN THE DARK

This is our favourite dance performance of the year – when Lady Aurora lets her hair down on a pitch-black sky.

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GETTING HERE

From December 2020 you can fly direct from London to Luleå, Swedish Lapland. Get close to nature and discover the Arctic.

The new direct flight with SAS, from London Stansted to Luleå in Swedish Lapland will depart two times per week between December 2020 and March 2021. Learn more about how to get to Swedish Lapland here.

Interested in packaged deals to Swedish Lapland? Find your tour operator or travel agent here.

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MELODIES OF THE ARCTIC

Ever wondered what the Arctic sounds like? If you’re fortunate enough to find yourself close by one of Swedish Lapland’s husky farms this might be it, at first. But then, curled up in the sled, it’s more of a silent story.

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Also read
  • A place to preserve

    Just outside Luleå, you'll find the church village Gammelstad. This used to be where Luleå city centre was located right up to the 17th century, with red log cabins in a kind of organised chaos around one of Sweden's most beautiful churches. It's a unique place and something to preserve for future generations.

    Håkan Stenlund
  • A frozen icon

    In the village of Jukkasjärvi, outside Kiruna, lies the original ICEHOTEL. Every year, since 1989, it has been reincarnated in a new rendition and there’s always more to come. From the beginning this was kind of a crazy idea in the winter, nowadays it’s as crazy all year round.

    Emma Forsberg
  • Christmas

    It is December and the landscape is covered in a white blanket; trees are heavy with snow and the roads are white. The dense mid-winter darkness creates a blue light during a few hours, and windows are lit up by advent stars and candlesticks. Christmas is here.

    Emma Ebermark