Perhaps this was what the electrician Elof Söderberg from Jävre had realised when he decided to buy some acres of land on Piteholmsheden in the 1940s and build a dance pavilion on the beach. Elof understood that this was the perfect place for summer entertainment. Dancing, music, meeting up and walking hand in hand along the warm beach in the bright summer night. Who wouldn’t want that?
Today it’s more than 70 years since Elof brought some basic cabins and opened a kiosk serving food next to the dance pavilion. Little did he know that he was laying the foundations for Northern Europe’s largest tourism facility, and that one day there would be hotels, cabins, campsites, water parks, a theme park, indoor and outdoor pools, restaurants, entertainment venues, shops, adventure golf, go carting and much more. And more is on its way.
– This summer we’re opening a new theme park with new rides, a bouncy-castle land, a new Viking ship, a roller coaster, self-powered boats, lotteries and chocolate wheels.
– The ice-cream booth will get even tastier ice-creams this summer, Julia says enthusiastically.
Wow, it’s going to be like Gröna Lund, I say excitedly.
– Yes, indeed! In summer we’re like a world of our own and we try to provide everything under one roof for our guests. We want to offer something for everyone.
Tilda Lidström, who usually comes to Pite Havsbad in summer with her partner and two children, agrees. Especially the part about it being like abroad, just a whole lot nearer. But the wide range of activities also attracts.
What’s good about Pite Havsbad is that it’s got everything.
– What’s good about Pite Havsbad is that it’s got everything. We usually rent a cabin. It’s so easy that way, you just open the door and let the kids out. And there’s a veranda where grown ups can sit in peace and quiet in the evenings. We make breakfast and lunch in the cabin, and when it’s time for dinner we go for a meal in one of the restaurants. And if we run out of milk, there’s a shop on site.
But what do you do if the weather isn’t great?
– If the weather is bad and you can’t take a swim in the sea you go swimming indoors, or visit the Playland. The kids love Nimby’s Playland.
– Or you go shopping in Piteå. It’s a very pretty summer city, an idyllic little town with many activities, events and performances, Tilda tells us.
An easy life in summer is what parents of young children prefer. The shallow water and the warm sand make the beach an excellent playground for the little ones, and there’s a wide range of adventures on offer for all ages. If you’re not tempted by the water park or sports you can get a map at reception showing all the various exercise tracks available on the pine heaths nearby.