About cookies and our privacy policy

Like many other websites, we use cookies for a better user experience. Cookies help us gather statistics on how visitors use our website. We use statistics to evaluate the content and optimise the site experience. These cookies do not gather and store personal information.

What is a cookie?

A cookie is a small text-based data file with a unique stamp that is sent from the website to your browser. All websites send cookies to your browser if you allow it. A website cannot read a cookie saved by another website. They are also browser-specific so that a web browser (e.g. Internet Explorer) cannot read cookies stored in another web browser (e.g. Google Chrome).

There are two kinds of cookies: permanent (persistent cookies) and temporary (session cookies). Permanent cookies are saved in your web browser as a computer file for a longer period of time. Session cookies are deleted as soon as you close the website.

Opting out of cookies

If you do not accept the cookies the site uses, you can turn off this feature in your browser’s security settings or close the site altogether. Most browsers are initially set to accept cookies, but you can choose not to store any cookies at all. Here you will find instructions for the most common browsers’ security settings, or consult your browser’s help section. Opting out of cookies may impair site functionality and, therefore, the user experience. For Remarketing campaigns, see below.

Cookies on this website

swedishlapland.com uses Google Analytics as a tool to get an insight into how visitors use the website by collecting statistics. The data is used to optimise the website content and features to be able to provide the best user experience possible. This is done anonymously through IP-masking, which obscures part of your IP number. This means it is not possible to identify a single individual’s user pattern since all the data we collect is anonymous. Google will not use your abbreviated IP address with any other Google data.

The website also has Twitter and Facebook snippets and WPML plugin. Facebook and Twitter can store cookies if you are logged in there at the same time. We use these services to make it easier for users to share content from the website to their social channels. Information on how Facebook and Twitter use cookies can be found on their respective websites. As well as embedded content from YouTube or Vimeo. WordPress and WPML control webpage functionality and ensure your browser remembers your language preference for the website, among other things.

Cookie and purpose

_ga Google Analytics. Used to distinguish visitors Persistent cookie that expires after two years.
_gat Google Analytics. Used to optimise the performance of the _ga cookie. Session cookie that expires after 10 minutes.
_gid Google Analytics. Session cookie that distinguishes visitors. Expires after 24 hours.
PHPSESSID WordPress/PHP. Session cookie, deleted as you close the browser window. Mainly used so the administrator can stay logged in when updates are made.
_icl_current_language WPML. Makes sure users keep their chosen language while using the site. Saved for 24 hours.


Sometimes we run campaigns through social media and Google Adwords, also known as Remarketing campaigns, to promote our destination and tourism companies operating within the destination. A cookie from the website is then stored in your browser, meaning, for example, Google can show you ads they think you might be interested in, for example, our ads, in their Display Network. The information cannot be traced back to individual users. You can choose not to see these adverts when you use Google products, such as YouTube and their search engine. More information here on how to set your ad preferences. This only applies when you are logged in to your Google account, but when you are logged out you can add a plug-in that saves your choice to opt-out on customised ads.

Your rights

Visitors to swedishlapland.com can feel safe in the knowledge that we do not gather any information that can be traced back to individuals. If you get in touch with us by e-mail, for example, we do not send your message or your personal information to any third party without your express authorisation.

We care about the privacy of all the great companies, photographers and writers we work with. Our business is to market the destination Swedish Lapland and the tourism companies operating within the destination. And to do so, we need to publish contact information for the companies we market. We buy content from writers and photographers according to existing agreements.

But if you have a product presentation or article at swedishlapland.com that you no longer wish to be published, you can contact webmaster(a)swedishlapland.com to have it removed. The same applies to those who no longer want to have their picture or text published, or if you feature on a photo, you would prefer us to stop using.

Other questions

If you have any questions about the above or anything on the website or want to report a broken link or outdated content, please get in touch with webmaster(a) swedishlapland.com.