Swedish Lapland Visitors Board is the destination management organisation for Swedish Lapland – Sweden's Arctic destination.

Swedish Lapland Visitors Board represents and promotes the tourism industry in the northernmost and arctic part of Sweden. We work for a sustainable development of the industry and manage and market the place brand Swedish Lapland.

Our aim is to support the industry’s ambitions to use international and domestic demand for the destination’s products and experiences to do business by providing a cooperative platform based on trade and industry.