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  • Frida Lind-Oja

    Meet Frida Lind-Oja, marketing manager and co-owner of the family business Camp Ripan in Kiruna. She is probably slightly different from many other marketing managers and hotel owners, since she in her free time gladly participates in the worlds longest ski race.

    Håkan Stenlund
  • From Joik to Airijoki

    Telling a great story has always been important. In fact, some claim that homo sapiens thrived as species due to their skills in gossiping. From jojk to Airijoki, from stories to songs, this place is known for a good vibe.

    Maria Broberg
  • Travelling well

    From saunas and ice baths, through forest therapy and locally grown menus, to award-winning SPA-hotels and blueberry-scented hand creams. You can take an exciting health journey through Swedish Lapland, keeping your feet firmly rooted on Arctic soil.

    Håkan Stenlund

The midnight light

The Arctic Circle marks the southernmost point at which the centre of the sun is visible during the June solstice. The summer solstice is the time of the year when the sun is always visible – the s...

  • A wellness saga

    With lightly packed backpacks we head out for a hike to a cabin in the woods. To breath that fresh summer air, hang out with friends and create our own adventure spa by the lake.

    Sanne Brännström
  • The Palm Family

    If you were to define skiing, it is ultimately about two planks and a passion. If you were to define skiers, however, they would probably be called the Palm family.

    Håkan Stenlund
  • Fly fisher for life

    Some of the best and most scenic fly fishing in Sweden is found at Miekak fishing camp in the Arjeplog mountains. To some of its guests, it is something of a craving.

    Håkan Stenlund
Explore Swedish Lapland

THE KING OF ALL TRAILS

The King's Trail runs through Sweden's most beautiful mountain scenery and provides more than 400 kilometres' worth of hiking adventure for the first-time hiker as well as the truly experienced mountain veteran.

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A frozen icon

The entrepreneur Yngve Bergqvist used to run the inn in the village of Jukkasjärvi, about 17 kilometres east of ...

  • In sauna veritas

    Sauna, or bastu in Swedish, is something as natural to people in the north as the midnight sun and the northern lights. It used to be something of a prerequisite for life in the Arctic, and now it is a rich part of the culture itself. Sauna is the essence of life up here.

    Håkan Stenlund
  • Biking the mountains

    The mountain bike is said to have been invented in California in the 1970s. But the truth is that as long as there have been bikes, we have biked the paths, even in the mountains. But with today's modern mountain bikes, mountain biking has become a bit easier.

    Håkan Stenlund
  • At the outmost rim

    To get to the atoll-like island Malören, fifteen nautical miles across the open sea from Kalix, it takes a boat trip of about an hour. Once you are there, the serenity that these nautical miles provide extends itself. The sea becomes a buffer zone of time and space. Because nothing can disturb you or reach you. You are at home, by the sea.

    Håkan Stenlund