The Canadian brand Hooké started out of the urge to tell a story about fly fishing. Today it’s become a growing movement along rivers of the world. And in Swedish Lapland, the team seems perfectly rooted – spreading the vibes of fly fishing.
We’re by the bank of the river Byske in Swedish Lapland. Me and Fred Campbell. The river is renowned for big, Baltic salmons and badass fly fishing.
– If you want to stay true to the local tradition you go after the “Baltic’s” with 15-foot rods and a ridiculously amount of backing line, I tell Fred while taking a seat by the campfire, putting a coffee pot on the fire.
The Baltic salmon is the same species as the Atlantic, but a key factor with the Baltic ones is the size. A 100-centimetre fish is obviously a good fish but nothing that will raise any eyebrows around here.