Two friends with a shared love for the Arctic lifestyle, both creative souls and designers, decided to share their love and designs with others. They collected their personal favourites from designers around Swedish Lapland in a small shop, which became a web shop, and now it wants to be even more.Emma Forsberg
There is a wind of change blowing through Sápmi, culminating in the first ever Sápmi Pride festival in Kiruna this weekend. Gathering hundreds of people in a colourful parade along the city streets, manifesting the right to be Sámi and queer. But getting to this day has been a four year long walk.Maria Sirviö
As in other parts of the world – the interest of local beer and microbrewery has intensified in Sweden the recent years. While visiting Swedish Lapland – don’t miss the opportunity to taste what might be Sweden’s finest local beer. A recognition earned the hard way…Therese Sidevärn
Imagine spending your vacation in the tranquillity of a small village overlooking the free flowing Torne River. At Arthotel Tornedalen you get exactly that together with a large portion of unique culture and scenery that will make you come back for seconds.Therese Sidevärn
She made the move from Stockholm to Swedish Lapland in her twenties to work at a mountain station and had her first life changing experience. Several years later she had the next one as she found her calling as an ambassador for the taste of Swedish Lapland. Meet Eva Gunnare – food creator and curious explorer of nature.Therese Sidevärn
Olov, a true biking enthusiast packed his bike and went up the mountains, took a dip in the Atlantic ocean and rode along the sandy beaches on the islands of Swedish Lapland. And he brought a friend – Kevin. Let's play 'Have you met Kevin?'
Building an igloo and spending the night in it? For sure! All you need is the guiding hand of Cecilia Lundin, owner and guide at NatuLife in Jokkmokk, a couple of teammates and the proper tools. And lots of snow of course. But be aware of life-changing experiences.Maria Sirviö
As the warm and personable owners of Svedjekojan, Caisa and Ulf and their beautiful and enthusiastic sled dogs are your guides to fulfilling this snowy adventure that is on so many bucket lists.