This is Swedish Lapland

The habitat and existence of the reindeer are under constant threat. Global warming is now a reality, just as the Ice Age was a reality, about ten thousand years ago. The reindeer adapted to the expansion and retreat of the ice cover. That is how evolution works; over millennia.

Håkan Stenlund

How to catch a Baltic salmon in Swedish Lapland? That’s the 100-dollar question for many salmon fly fishermen. But there’s some good news. It’s getting easier. A lot easier. During the last years, salmon runs in the wild Swedish Baltic rivers have been heading in the right direction.

Ted Logart

If it's your first time visiting Swedish Lapland during the summer, you'll notice that it never gets dark. You have entered the world of the midnight sun, and if you're not used to it, it's an extraordinary experience. But beware, it might affect your sleep quality.

David Björkén