EXPERIENCE SÁMI CULTURE FIRST HAND

Sápmi is what the Sámi call their land, an area that stretches over Norway, Sweden, Finland and the Kola Peninsula in Russia. In Sweden, Sápmi covers the most northern part. It is a nation without borders but not without a history, culture and a language, very much entwined with the reindeer.

Stories from Sapmi

SÁMI DESIGN

Sámi design comes in many shapes. Some of Sweden’s coolest designers have taken the Sámi expression further – to put some excitement into everyday life

Read story
Short stories from Sapmi

GEUNJA

Some claim Geunja is one of the best-kept secrets of Swedish Lapland, not least the fortunate ones who have gotten a humbling glimpse of the
everyday life here in the arctic as a Sami.

Get a glimpse

SAPMI NATURE CAMP

Lennart Pittja opened his Sápmi Nature Camp in Laponia World Heritage to give visitors a glimpse of everyday life in Sápmi. This is a first class glamping experience on the shores of the Luleå river. Stay in great comfort, eat local produce and learn more about both nature and culture in this beautiful place. For the streetlight,​ you either have northern lights or midnight sun. Read the full story

Traditions & culture
  • A taste of history and nature

    Since 1605, for over 400 years, Jokkmokk’s wonderful Winter Market has been held annually beginning on the first Thursday in February. Attracting tens of thousands of visitors from around the world, the market remains the foremost meeting place for Sámi peoples across the entire Sápmi region.

    Ella Jonsson
  • The forest Samis

    When going to visit Årstidsfolket, a destination offering Sami experiences, you will travel along winding roads through miles and miles of forest. Here, you will cross the line between past and present, old growth forests meet newly felled ones and old Forest Sami myths and traditions meet with Swedish society.

    Anna Bergström
  • Jokkmokk Winter Market

    During winter 2016 Jokkmokk winter market were held for the 411th year running. Apart from world-class Sami art, culture and handicraft, visitors are normally greeted by proper, cold winter weather.

    Håkan Stenlund

TOLD WITH NAMES

Many towns, mountains and rivers have been named by the Sámis
in a way that usually describes their unique characteristics.

Read the full story
Also read
  • A year-round hotel of ice

    The world-famous ICEHOTEL outside Kiruna was initially just a crazy idea for the winter. These days it's just as crazy – but all year round.

    Håkan Stenlund
  • First time dog sledding

    If it’s the first time you have ever met a pack of enthusiastic huskies, no wonder you would be a bit reserved. However, there’s absolutely nothing to be afraid of. Join the British couple Sabina and Pete for their first encounter with some of Skellefteå’s shaggy residents...

    Ted Logart
  • Archipelago Days

    What happens when a father and son decide to spend a couple of days on the islands of Swedish Lapland? Well, first you have to promise that there will be mobile phone coverage and then keep your fingers crossed that you’re right. Then you can safely assume there’ll be no trace of the kid during the entire trip.

    Håkan Stenlund
#sapmi on instagram