EXPERIENCE SÁMI CULTURE FIRST HAND

Sápmi is what the Sámi call their land, an area that stretches over Norway, Sweden, Finland and the Kola Peninsula in Russia. In Sweden, Sápmi covers the most northern part. It is a nation without borders but not without a history, culture and a language, very much entwined with the reindeer.

Stories from Sapmi

SÁMI DESIGN

Sámi design comes in many shapes. Some of Sweden’s coolest designers have taken the Sámi expression further – to put some excitement into everyday life

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Stories from Sapmi

GEUNJA

Some claim Geunja is one of the best-kept secrets of Swedish Lapland, not least the fortunate ones who have gotten a humbling glimpse of the everyday life here in the Arctic as a Sami.

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SAPMI NATURE CAMP

Lennart Pittja opened his Sápmi Nature Camp in World Heritage Laponia to give visitors a glimpse of everyday life in Sápmi. This is a first-class glamping experience on the shores of the Luleå river. Stay in great comfort, eat local produce and learn more about both nature and culture in this beautiful place. For the streetlight,​ you either have northern lights or midnight sun. Read the full story.

Traditions & culture
  • Stories told with names

    Many towns, mountains, rivers in Swedish Lapland bear the names given to them by the Sámi people, usually describing their characteristics. When reading a map of Swedish Lapland, knowing the meaning of some Sámi words adds another, fascinating dimension to the landscape.

    Göran Wallin
  • A taste of history and nature

    Since 1605, for over 400 years, Jokkmokk’s wonderful Winter Market has been held annually beginning on the first Thursday in February. Attracting tens of thousands of visitors from around the world, the market remains the foremost meeting place for Sámi peoples across the entire Sápmi region.

    Ella Jonsson
  • The forest Samis

    When going to visit Årstidsfolket, a destination offering Sami experiences, you will travel along winding roads through miles and miles of forest. Here, you will cross the line between past and present, old growth forests meet newly felled ones and old Forest Sami myths and traditions meet with Swedish society.

    Anna Bergström
  • Jokkmokk Winter Market

    On the first weekend in February, every year since 1605, the Jokkmokk market is held. Apart from world-class Sami art, culture and handicraft, visitors are normally greeted by proper, cold winter weather.

    Håkan Stenlund

A HYMN TO HOME

Lennart Pittja runs the award-winning eco-lodge Sápmi Nature Camp in the Laponia world heritage in Swedish Lapland, on the grounds his sámi reindeer herding community Unna Tjerusj has inhabited for generations.

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  • The midnight light

    If it's your first time visiting Swedish Lapland during the summer, you'll notice that it never gets dark. You have entered the world of the midnight sun, and if you're not used to it, it's an extraordinary experience. But beware, it might affect your sleep quality.

    David Björkén
  • World’s best place for northern lights

    Abisko National Park, in Swedish Lapland, offers some of the best conditions in the world for northern lights watching. The unique climate of the area keep the skies almost clear, and the light pollution is next to nothing. And here, you also find the Aurora Sky Station.

    Håkan Stenlund
  • The woods

    A breath of fresh air never hurts. That has always been our roundabout way of trying to explain what it is that makes nature good for us human beings. But the results of more and more research in recent years have shown just how beneficial spending time in the great outdoors is for human health and wellbeing. Science confirms a piece of time-honoured folk wisdom. It’s time for a walk in the woods.

    Håkan Stenlund